Exactly a decade ago, Amazon unveiled a program to revolutionize shopping and shipping by using drones for delivery. These drones would be fast, innovative, and omnipresent, embodying the hallmarks of Amazon. However, despite the initial excitement, the program has faced numerous challenges and is currently underwhelming. It can only keep the drones in the air by giving away free gifts to customers. The reality of drone delivery falls far short of the grand promises made by Amazon. This pattern of overpromising and underdelivering is common in Silicon Valley, with many ambitious projects failing to fully materialize. While Amazon plans to expand drone deliveries to other locations, the question remains as to whether we truly need them in the first place. The current limitations of drone delivery, such as delivering only one item at a time and restrictions on weight, size, and weather conditions, make it impractical for many customers. Furthermore, the program faces technical and regulatory hurdles that have slowed its progress. However, Amazon remains optimistic that drone technology will continue to improve over time. Despite the challenges, some customers in the drone zone of College Station, Texas, remain hopeful and view the program positively despite its experimental phase. Ultimately, the success of drone delivery will depend on addressing these challenges and meeting the expectations set by Amazon’s initial vision.