Throughout the summer, every week was different and thrilling. In some ways, it was the ideal situation. But it wasn’t easy. Soon after LSU’s national championship win against Iowa, where Reese’s trash-talking drew attention, she had a series of commitments. In just four days, she attended a promotional event in Baton Rouge, flew to New York for meetings with Instagram and TikTok, appeared on “Good Morning America” and “SportsCenter,” and returned to Baton Rouge for a fan event. A week later, she traveled to Los Angeles for various photoshoots and TV appearances. Shortly after that, she went to Atlanta for an event and then to Colorado for Team USA basketball trials. Despite her packed schedule, Reese still found time to take online classes and maintain a workout regimen. After returning to Baton Rouge, she sent a message to her coaches and teammates, arranging workout sessions twice a day.
Reese understands that some people may question whether basketball is still her top priority. However, she welcomes the skeptics. Her summer allowed her to be her authentic self, not just an LSU star, but the “Bayou Barbie” with a notable presence in women’s college basketball. Despite gaining fame over the past six months, Reese remains true to herself.
Her rise to stardom was influenced by factors beyond her control, similar to her prowess in rebounding. Her height played a role in her rebounding ability, while timing played a significant role in her fame. Reese’s national championship season coincided with women’s basketball receiving more attention. The implementation of name, image, and likeness opportunities, along with the increasing interest in off-the-court storylines, contributed to her rise.
During the NCAA Tournament bubble in San Antonio, the stark differences between treatment of men’s and women’s players became apparent. Reese, despite only having 200 Instagram Live viewers at the time, spoke up about the unequal treatment. This experience, combined with witnessing her brother’s preferential treatment in basketball, motivated her to speak out against such disparities.
When the NCAA’s arguments against NIL crumbled in court, athletes began signing deals. Reese’s entry into the transfer portal and subsequent commitment to LSU drew attention to the women’s game. Last season, with players expanding their brands through NIL partnerships and endorsements, the women’s national championship game gained more viewership. Reese’s authenticity on and off the court played a significant role in the game’s increased attention.
Overall, Reese’s journey reflects not only her personal growth but also the progress and potential of women’s basketball. She has shown that an African American woman from Baltimore can be unapologetically herself and still achieve success. Her story resonates with many, demonstrating the power of authenticity and breaking away from the concept of “faking it ’til you make it.”