Last month, Emma Tucker, the new editor-in-chief of The Wall Street Journal, held a meeting with the newsroom to address the need for adaptation in the media industry. She emphasized the importance of staying relevant in a rapidly changing landscape. Tucker acknowledged that The Journal needed to evolve or risk being left behind, comparing it to the German car industry. While many staff members had a positive view of Tucker, they were also concerned about the speed of changes she had made to long-held traditions and practices at the publication. Several veteran editors and writers left the paper recently, and stylistic practices were abandoned overnight. Additionally, the chief enterprise editor was removed from their position. In the meeting, Tucker expressed her vision for the future, which involved better serving a digital audience, attracting new online subscribers, and making journalism more accessible without compromising standards. She plans to focus on delivering expertise and distinctive journalism to appeal to a wider readership. Tucker, who previously worked at The Sunday Times in the UK, has impressed News Corp’s CEO, Robert Thomson, with her digital efforts. However, some staff members have found her emphasis on audience data and use of the word “content” instead of journalism off-putting. The removal of Matthew Rose, the chief enterprise editor, further illustrated the depth of the structural changes happening at The Journal. Tucker shared the results of a content review during the meeting, which highlighted complaints of stiffness and unappealing writing. She emphasized the need to improve writing, streamline the editing process, and create more engaging headlines and photo selection. Tucker’s goal is for The Journal to become an audience-first publication that prioritizes exclusive stories and retains a more diverse subscriber base. While The Journal has experienced success with its paywall, it has struggled to fully adapt its newsroom to the digital era. Tucker aims to address this challenge and boost the publication’s readership among younger audiences. She also revealed that job cuts were a possibility, though no mass layoffs were planned at the time. In the interview, Tucker expressed her enthusiasm for the future and her belief in The Journal’s potential for growth and success under her leadership.